A national “Got milk?” campaign made a splash in Kansas City and took its message to new heights – literally.

The commercial features professional rock climber Kai Lightner scaling a 36-foot-tall climbing wall on the rooftop of the Lightwell office tower in downtown. It’s not a computer-generated scenario. It’s real.

For the 30-story office tower at 11th and Main streets, the opportunity to be featured in a commercial arrived at an ideal time.

“We just finished the $22 million renovation of the building, and we are launching into our marketing, so our ears were open to anything that would elevate the awareness of what we’ve done with the building,” said Tim Schaffer, president of AREA Real Estate Advisors, which is Lightwell’s leasing and managing agent.