“Amenitize” is the new buzzword around the renovated Stutz Motor Car Co. factory complex, where a dozen new tenants are setting up shop on the first floor.

Known as the Stutz Business and Art Center from the 1990s until real estate developer Turner Woodard sold his majority stake in 2021, the complex is entering a new era by offering dining, shopping and personal fitness.

The goal of new owner SomeraRoad Inc., a New York-based commercial real estate investment firm, is to give people inside and outside the Stutz reasons to spend time there.

Amenities at the Stutz include new locations of Cafe Patachou and Amelia’s Bread. Coffee shop Barista Parlor will bring a popular Nashville concept to Indianapolis.

Julieta Taco Shop is the brainchild of Milktooth chefs Esteban Rosas and Gabriel Sanudo, and Turner’s Bar will be managed by Sahm Hospitality Group.

Grounded Plant & Floral Co. sells bird-of-paradise, philodendron and other indoor plants, while Myriad Health & Fitness offers yoga and weightlifting.

Industrious can accommodate up to 350 people who purchase coworking memberships. SomeraRoad plans to lease as much as 290,000 square feet of the multi-story Stutz as office space, and nearly 30 artist studios occupy upper floors.