Say goodbye to PPL Plaza.
Say hello to Grand Plaza.

That’s the new name of the eight-story building at 835 W. Hamilton St. in Allentown, owner SomeraRoad Inc. announced Thursday. The news comes after SomeraRoad, the New York City commercial real estate investment firm that acquired the building this year, in June had announced the hiring of local marketing and communications agency Altitude Marketing to lead the rebranding efforts at PPL Plaza.