Nashville headquartered developer SomeraRoad, is approaching the final stages of its 16-story mixed-use office/residential tower, Prima at Paseo South Gulch. The tower which now has its place prominently along the Nashville skyline will look to make a similar impression along the streetscape. The developer partnered with Oakland-based artist Thom Faulders of Faulders Studio and Nashville-based metal fabricator John W McDougall (McDougall), to create a unique parking screen which will serve as both artistic placemaking and monument way-finding for the upcoming mixed-use district. The project is located at 620 8th Avenue South.

“Creating cultural offerings for the neighborhood that stimulate creativity and cultivate community is a priority for our team. The installation of this fantastic public artwork kicks off the next phase of Prima and Paseo South Gulch as we anticipate welcoming the neighborhood’s first residential tenants in early 2024. This unique piece will serve as a memorable backdrop for the project, one that encourages curiosity and a sense of discovery throughout the micro-neighborhood.”

The art screen is located on the North and South facades of the parking structure.  The artist intended for the magnitude of the façade’s overall pattern to be commensurate with the large-scale presence of the adjacent towers; yet retains a geometric finesse that is visually experienced at sidewalk level.

Paseo South Gulch is a multi-tower mixed use district characterized by its interconnected retail paseos. The development includes a mix of adaptive-reuse and new construction including 3 additional upcoming towers. The retail paseos include a mix of pedestrian centric pocket parks and gathering spaces. Fogg Street serves as a major multimodal access point for the development. SomeraRoad believed this would create a better placemaking element vs. a traditional garage screen. The aluminum screen will also be illuminated at night providing an entirely new experience once the development is complete.

Prima at Paseo South Gulch anticipates completion in the 1st quarter of 2024.