A new micro-neighborhood that emerged in Nashville this spring is expanding quickly: Paseo South Gulch.

Prima, a luxury apartment building with 278 residences officially opened Thursday in Paseo South Gulch, an area bracketed by 8th Avenue South, Division Street, and the CSX train tracks that run through the Gulch.

The vision from developer SomeraRoad, co-headquartered in Nashville and New York, is for something new that also feels authentic to Nashville, said Principal and Head of Development Andrew Donchez.

“We raised some eyebrows when we called our project the ‘South Gulch,'” said Donchez, who lives in Nashville. “Some people were skeptical about ‘out-of-towners’ coming in and coining a new district. But I think it has caught on.”

SomeraRoad purchased the land for $30 million in 2019, including the historic Bill Voorhees Building and former downtown antiques mall, which are being renovated to maintain their historic character.